Some businesses contemplate the importance of having a Facebook fan page, wondering if it will pay off to create a fan page. When a page is created, a few images are usually added, a profile image, and a little bit of content. The rest is left up to fans to find the page and like it. It is heard that the more likes on the fan page you have will equate to greater success as a business…somehow.
Let me share that if you are all about just getting a lot of likes and fake relationships you are losing out on the purpose of the Facebook fan page. There is so much more than just having a lot of likes in order to increase business or build loyalty. These fan pages can create a line of communication that you have never had before between you and your customer. Those who like your page can share excitement about your brand, your business can promote new changes and products, build loyalty, and draw in new customers.
Build Brand Recognition
One of the greatest tools that will help to enhance your business is to build brand recognition. What do you really do and how your brand can influence the lives of customers. This brand can stand out from other similar businesses by demonstrating its mission statement through social interaction with current and new customers. If the brand offers quality products and its actions align itself with their customers standards and beliefs this will create the type of brand recognition you want.
You don’t want to be known as the type of business that everyone has heard about but wants nothing to do with them because they lack in effectiveness, standards, and being something fresh or unique. Build your brand by enhancing your social presence and business ethics.Continue reading “Why Your Business NEEDS a Facebook Fan Page”